NPD Reactions: MS, Sony, Nintendo


Read the entire article HERE.

Selected Comments:


  • The brief statement mentioned the hardware sales figures for DS and Wii, noting a 49 per cent market share for Wii in terms of living-room consoles, and a 73 per cent market share for the DS for handhelds.


  • A rather longer statement began by trumpeting the "momentum" for the PS3, with 1.8 million units sold in the US in 2008 - a 99 per cent growth year-on-year.
  • Additionally PS3 software showed a 206 per cent growth level for the year to-date, and SCEA promised over 140 Blu-ray titles by the end of the fiscal year.
  • More than 42.5 million PS2s have now been sold in North America across the console's lifetime.
  • The PlayStation brand has now yielded more than USD 3.3 billion in the year to-date; July hardware sales hit USD 609 million in July - 22 per cent growth; July software sale hit USD 184 million - 28 per cent growth.


  • Since launch consumers have spent over USD 10.4 billion on the Xbox 360 in the US, giving the platform a 49 per cent market share.
  • Xbox 360 titles accounted for USD 129 million - 34 per cent share - in software sales for July.
  • Third party revenue generated by the Xbox 360 platform was USD 121 million - 42 per cent of the market.
  • Xbox 360 now has an attach rate of 7.9, which Microsoft stated as the highest attach rate in history for any console at this point in its life cycle.
  • The statement closed with a look ahead to the rest of the year, including the Netflix deal in the US and a games library of over 1000 titles, including Lips, You're in the Movies, and Gears of War 2.


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