Media Create Sales: 11/10 - 11/16 (Consoles)
In stark contrast, the PS3 has only just crossed the 2.4 million mark in two years. If the trend continues, the PS3 may barely pass 5 million lifetime in the traditional console life cycle of 5 years. Total lifetime market share has held steady between 22% and 27% since January of 2007.
Notably, Microsoft's 360 has clearly taken a major bite out of Sony's Japanese strategy, taking more than 7% market share that would presumably go to the PS3.