Poll II: Most Likely to Happen?


Most Likely to Happen?

UPDATE: Looks like you guys overwhelmingly think the PS3 is the most likely to have a DS-style hardware revision.
Wii LX....34 votes (22%)
PS3 "Lite"...88 votes (59%)
360 eLite...26 votes (17%)

Original Article:

By "Lite," I mean a DS-like re imagining of the system. Think: a new standard shell, a new color, a new package, new marketing...all in the name of prolonging, reviving, or sparking a sales flurry and possibly salvaging (or hanging onto) a generation of gamers.

The DS Lite is clearly the most successful revision of a shell/marketing/packaging in history. It took a relatively mundane product, affectionately dubbed the DS Phat, and streamlined it so it was truly a mass-market product intended for all electronics users. Before it went on sale, it was running neck-and-neck with the PSP. When the Lite launched in March 2006, it became a worldwide phenomenon in comparison with the top 2 or 3 systems of all time.

Just in Japan:

In the same sense, the current gen of consoles might be able to capitalize on changing demographics to do the same thing mid-generation. Imagine, a Wii "LX," packaged with an HDD and released in piano black and WM+ built into the controllers. If the price stays the same, sales would explode.

Or how about a slimmed down version of the PS3 built in white and sold for $249? I'm thinking a PS3 Lite for $249 packaged with FFXIII might sell a few units here and there.

Each could provide an interesting redirection and could spark a change of momentum so distinct it could change the shape of hardware wars for years. The strategy involved would require a complete rethinking of target audiences, an intense commitment to making worthwhile and needed improvements, and the ability to anticipate what the consumer truly wants.

So, which is Most Likely to Happen?


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