Analyst: "Lifestyle" Systems to be hit hardest during recession (EDGE)

EDGE is reporting on an interview in which analyst Piers Harding-Rolls has said that lifestyle systems will be impacted most during a recession in Japan.

“ 'The new mainstream consumers that play lifestyle and social games on the Wii and DS are more likely to be outside that core demographic and may be impacted more by a recession,” he says, adding that it is this market who may consider games and consoles a much more discretionary spend compared to 18-35 males.' "

Read the entire article @ EDGE.

Sony: ROE is like the PS3 (Ambitious and Unrealistic)

Sony CEO Howard Stringer has reiterated his company's performance targets for the year ending March 2011, meaning that the company’s previously ambitious target of a 10% return on equity remains intact.


Read the report @ EDGE.

Microsoft Overall Revenues Improve, 360 & PC Revenue Down $331M

Overall, the company's profits edged up to $4.3 billion for the quarter, but EDD, which also includes Zune, Games for Windows, and Mac application software, decreased 6 percent to $1.81 billion. Its profits edged up 7 percent to $178 million.

Microsoft's SEC filing noted that the division's revenue decreased primarily due to decreased Xbox platform and PC game revenue, partially offset by increases across other EDD product revenue.

It revealed that Xbox 360 platform and PC game revenue decreased $331 million or 22 percent, primarily as a result of the $330 million of incremental revenue from the launch of Halo 3 in the three months leading up to September 30th, 2007, as well as decreased revenue on Xbox 360 consoles as a result of price reductions during the prior 12 months.

Read the entire article HERE.